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The XYZs of Gesture Control
Innovation InsightsOne of a series by Ken Tencer, Spyder Works CEOKeyboarding is slow; mice are passé. Voice recognition is still flawed. In future, you may interact with computers (and many other...
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Use Big Ideas to Get Your Mojo Back
Originally published as a Special to Globe and Mail Update on March 21, 2012Mea culpa.As a relentless cheerleader for innovation, I have harped on its importance as a stimulus for competitive advantage...
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Too Big To Fail
Innovation InsightsOne of a series by Ken Tencer, Spyder Works CEO While the assumption that a company or an industry could be “too big to fail” has been used mainly since the recent financial...
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"Kraft Singles" Out It's Snack Division
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer & FounderThere are no red flags with Kraft's new name change. On Aug. 4, 2011, Kraft Foods Inc....
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Despite the Recent Headlines: Offer Still Outranks Price
Branding Insights One of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer & FounderThe big box retailers are singing the Amazon blues on a daily basis. They say that they can’t...
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Ding-Dong, This is Your Wake-up Calling
Innovation InsightsOne of a series by Ken Tencer, Spyder Works CEODove speaks to “real beauty,” and Revlon to hope. There is Martha Stewart who has redefined the notion of ‘living’ and, of course ‘O’,...
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Best Buy in a Small Box
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer & FounderOn March 30th the roll out of Best Buy Express automated kiosks took off from Toronto's Pearson...
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You Can't Counter Culture
Innovation InsightsOne of a series by Ken Tencer, Spyder Works CEOHave we seen the death of the Twinkie? If urban legend is correct, they can survive just about anything … except, maybe, a change in...
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Complicating Simple
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer & FounderToday, JCP’s biggest challenge is to differentiate their brand from Walmart and Target who offer...
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You Wouldn't Change the Oil in Your Car Just Once a Year
Innovation InsightsOne of a series by Ken Tencer, Spyder Works CEOInnovation is about bringing ideas to market rather than letting them languish on a half-forgotten scratchpad. And innovation doesn’t...
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Where Loyalty Becomes a Part of Corporate DNA
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer & FounderAre points and travel miles cards the best way to spur customer loyalty? Or is there a better...
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Innovations Aren't Us
Innovation InsightsOne of a series by Ken Tencer, Spyder Works CEO The Merriam-Webster dictionary defines “retail” as, “to sell in small quantities directly to the ultimate consumer.” The dictionary...
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Most Trusted Brands Start Here
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer & FounderOne of the guilty pleasures of being a branding professional is reading the annual parade of...
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Coke is timeless. Pepsi is timely.
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer As a designer and branding junkie, I have always been fascinated by the marketing machinations of Coca-Cola...
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The right vision can inspire innovation, passion and pride
Originally published on May 23, 2012 as a special to The Globe and Mail As Canadians, many of us understand the enormous power of a vision. Just imagine holding the Stanley Cup over your head....
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Google Art Project and AGO Collaboration a Masterpiece
Innovation Insights One of a series by Ken Tencer, Spyder Works CEO A crucial part of the whole innovation process is celebrating the wins. Recognizing a brilliant idea can spark others’ imaginations...
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What is a brand and why should it matter to you?
Branding InsightsOne of a series by John Paulo Cardoso, Spyder Works Chief Creative Officer As Michael Eisner says, “A brand is a living entity — and it is enriched or undermined cumulatively over...
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Product Development for Brand Managers
Win-novation™: The Missing Link Join me in NY at the HBA Global Expo on Tuesday June 19th as I join a panel to discuss Product Development for Brand Managers: Understanding Technical Thinking:...
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The Cake Pop is the Essence of Innovation
Innovation Insights One of a series by Ken Tencer, Spyder Works CEO Some say that successful innovations “mask the complexity behind them”. I put it a bit differently – I believe that successful...
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See the Innovation Glass as 90% Full
The 90% Rule for business growth is not a formula, it’s a philosophy. It was originally developed to help business leaders keep their companies dynamic and fresh. The idea is that if you truly...
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